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Описание

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Ильяхов М, Сарычева Л. Пиши, сокращай Как создавать сильные тексты

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Описание

Автор: Ильяхов Максим; Автор: Сарычева Людмила; Автор иллюстраций / комиксов: Берлина София
Создавать легко читаемые, интересные, ёмкие и краткие тексты — мечта каждого копирайтера и журналиста, а умение вести внятную деловую переписку — мечта любого работника, будь он крутой бизнесмен или обычный служащий. Книга «Пиши, сокращай», написанная основателями GLVRD.RU поможет вам осуществить мечты и научиться писать отличные тексты, которые будут читать с удовольствием. Авторы на конкретных примерах показывают, что такое хорошо и что такое плохо в информационных, рекламных, журналистских и публицистических текстах. Как писать письма, на которые будут отвечать, и рассылки, от которых не будут отписываться. Как создавать действенные и не вульгарные рекламные объявления. Как излагать мысли кратко, ясно и убедительно: без языкового мусора, фальши и штампов. Следуя рекомендациям в книге, вы научитесь писать понятно, увлекать читателей и добиваться доверия. Это обязательная книга для копирайтеров, авторов и редакторов, а также дизайнеров, программистов, менеджеров, предпринимателей, руководителей, служащих и всех, кто использует текст в работе.
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Коротко о товаре

Артикул Маркета
4579020878
Издательство
ISBN
978-5-9614-6526-6
Серия
Альпина (Альпина)
Автор
Ильяхов М., Сарычева Л.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:1 411 ₽

Скидка: 15%
–15 %
Вместо: 1 439 ₽1 656 ₽
  • 29 мая, курьер Маркета • 99 ₽
  • 29 мая, в пункт выдачи • 0 ₽
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Ильяхов М., Сарычева Л. "Пиши, сокращай. Как создавать сильный текст"
Ильяхов М, Сарычева Л. Пиши, сокращай Как создавать сильные тексты
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